123

Shine brings Hyundai's family culture to co-created campaign

  • Advertising
  • September 27, 2013
  • Amanda Sachtleben
Shine brings Hyundai's family culture to co-created campaign

Shine and client Hyundai's hunch that Kiwis don't have enough time to spend with their families proved true when it teamed with production company Exposure to video interview hundreds of us. Now it's brought those dreams of how we'd spend more time with our loved ones to the 'Family Time' campaign.

Shine's digital creative director Matt Barnes says there was "real impetus from Hyundai to work from the inside out" and extend to the wider public an internal culture of rewarding staff and customers with time.

"The campaign is trying to reflect that in other people's stories rather than us telling them the potential reward or problem," says Barnes.

Shine initially teamed with Exposure to interview hundreds of people, and those were whittled down to the "nuggets and gems", he says.

It then used stories from Hyundai staff and those from its dealerships. The Family Time Project website gives away monthly prize, from help with chores and Green Acres vouchers to salary payments, so people can take time off, Barnes says.

The campaign also includes a sixty second TVC that aired around Country Calendar, which Hyundai sponsors, along with online videos and social media activity.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

What's over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote

  • StopPress + MPA
  • May 25, 2018
  • StopPress Team
What's over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote

Necessity is the mother of invention, and there's plenty of innovation happening in the magazine industry at the moment. That's the theme of the Magazine Publishers Association's upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA's Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit