Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures. It seemed we had reached a tipping point around both the methodology of the calculation and whether the ASA was the appropriate body to be responsible for this.
Individual media groups decided to release their own, but this was not universal, and there was a great deal of debate around duplication, particularly with respect to the digital numbers as many media have integrated digital into their respective platforms. Magazines, television, radio and newspapers being particular examples. The result was no aggregated number that showed the size of the market and the respective changes to the various media groups.
At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?
Below is a short survey that will provide us with something of a market view market view. Please take the time to fill it out as your opinion matters. We'll be sharing the results on Stoppress so keep an eye out.