Should the industry still report ad spend figures? Have your say

  • Survey
  • May 9, 2016
  • StopPress Team
Should the industry still report ad spend figures? Have your say

Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures. It seemed we had reached a tipping point around both the methodology of the calculation and whether the ASA was the appropriate body to be responsible for this.

Individual media groups decided to release their own, but this was not universal, and there was a great deal of debate around duplication, particularly with respect to the digital numbers as many media have integrated digital into their respective platforms. Magazines, television, radio and newspapers being particular examples.  The result was no aggregated number that showed the size of the market and the respective changes to the various media groups.

At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?     

Below is a short survey that will provide us with something of a market view market view. Please take the time to fill it out as your opinion matters.  We'll be sharing the results on Stoppress so keep an eye out.

Fill out my online form.

This is a community discussion forum. Comment is free but please respect our rules:

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If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
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Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

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