Who's it for: The Women's Refuge 2010 appeal by Saatchi & Saatchi Wellington.
Why we like it: Powerful, tense and beautifully made. And the treading on eggshells metaphor (as well as that chilling hand on the armchair shot) really gets across how psychologically damaging it can be for women and children to constantly live in fear of physical abuse.
Design on toast: why specialists eat generalists for breakfast
Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.