See what it's like to live in fear and to look through the eyes of others

  • TVC
  • August 2, 2010
  • Ben Fahy

Youtube Video

Who's it for: The Women's Refuge 2010 appeal by Saatchi & Saatchi Wellington.

Why we like it: Powerful, tense and beautifully made. And the treading on eggshells metaphor (as well as that chilling hand on the armchair shot) really gets across how psychologically damaging it can be for women and children to constantly live in fear of physical abuse.

Youtube Video

And we'll stretch the TVC of the week rules a bit because this outdoor campaign from DDB New Zealand for Sky's Travel Channel is a pretty damn cool idea.

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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