DB Export's 'The Wine is Over' campaign by Colenso BBDO has won plenty of fans–and a few overly serious, wine-loving detractors. And after Bevan claimed the NAB Newspaper ad of the month title in March, his old mate Sean has taken a win in the May round.
The May judges were James Tucker, Colenso BBDO; Nick Smith, DraftFCB; Connan James, Whybin\TBWA; and Iain MacMillan from Special Group. And James commented: “I love this work. I love the strategy, the photography, the wry sense of humour, the engaging copy.”
- To view all the finalists from this year click here.
BEST MEDIA THINKING: Any idea that has clever media thinking at its core. Each entry must be supported with a short summary that needs to cover your thinking and approach (max 150 words).
BEST CRAFT—ART: The best use of typography, illustration, image or overall art direction craft in newspaper advertising.
BEST CRAFT—COPY: Recognises the best use of copywriting in newspaper advertising.
BEST DIGITAL: Recognises the best use of newspaper's digital assets
BEST TOPICAL: Newspaper is an immediate medium. This category recognises the best use of that unique property.
Entries close on 13 July, so submit your work to email@example.com. Winners will be announced at the Newspapers Work Ad of the Year Awards at the Aotea Centre on 4 September.
Copywriters: Simon Vicars/Levi Slavin
Art Director: James Tucker
Designer: Kate Slavin
Creative Director: Levi Slavin
Creative Chairman: Nick Worthington
Senior Account Manager: Stefanie Robertson
Senior Account Director: Tim Ellis
Client: Russell Browne, Clare Morgan – DB Breweries
Media Director: Stacey Stephenson
Senior Planner: Roxane Vosper
Media Planner/Buyer: Courtney Wide