Sealy campaign looks for sleepy ambassadors

  • Marketing
  • July 26, 2013
  • StopPress Team
Sealy campaign looks for sleepy ambassadors

Most people can think of a lot of things they’d rather do than hear people talk about how good their night sleep was, but bed manufacturers Sealy Posturepedic want exactly that. And they’re willing to pay handsomely for it.

In a marketing campaign to promote their latest bed, Sealy is searching for a ‘sleep ambassador’. The winning candidate will spend September dozing in their newest Posturepedic bed (with Wallace Cotton linen), while browsing on their new iPad and resting comfortably in the knowledge their time is worth $100 a night.

Nine finalists will be selected by a judging panel, from which an ultimate winner will be selected by public vote. After that, the winner will keep a sleep journal during September, provide product feedback and blog about their experience.

If you’re a champion sleeper, and no doubt that’s a lot of you, enter on Sealy’s website before August 12. 

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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