Scanning the horizon: Trade Aid provides provenance with new instore technology

  • Digital
  • April 16, 2012
  • StopPress Team
Scanning the horizon: Trade Aid provides provenance with new instore technology

Trade Aid has long been fighting for the rights of producers and now it's aiming to bring them closer to consumers this month with the help of instore touch screens. 

All Trade Aid shops are installing computers that with a scan of a barcode will link any product to its global producer.

“Trade Aid’s business model is based on having a good understanding of the issues that producers in developing countries face,” says communications manager Michelia Ward. “So this is the perfect vehicle for introducing the producer’s world into the world of the consumer. We are really excited to be able to share this information with our customers. ”

The project has been piloted since late 2010 when Trade Aid volunteer and University of Otago PhD student, Jason Taylor, started developing the interactive technology, which got its start as a prototype cobbled together from an old shop scanner and second-hand computer equipment.

It was originally tested in the Dunedin Trade Aid shop, followed by a second generation model trialled throughout 2011 in the Wellington shop.

Taylor has attracted international attention with the Trade Aid technology and has been asked to speak at the Fair Trade International Symposium in Liverpool, England.

The first version that customers will be able to interact with focuses on Trade Aid’s celebration of World Fair Trade Day on May 12. The screens will be displaying video footage from the World Fair Trade Organization, explaining how fair trade works for producers. Customers can also leave messages or test their fair trade knowledge by entering the Global Party competition.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Clemenger BBDO, Touchcast and Proximity come together as one

  • Advertising
  • March 29, 2017
  • StopPress Team
Clemenger BBDO, Touchcast and Proximity come together as one

The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit