Scanning the horizon: Panasonic and Publicis Mojo get creative with designer QR code

  • Advertising
  • February 6, 2012
  • Ben Fahy
Scanning the horizon: Panasonic and Publicis Mojo get creative with designer QR code

As smartphones become more prevalent, QR codes are picking up steam and are now seen more regularly on ads, on products and even on t-shirts at festivals in Poland. Most of the time, the fairly ugly, alien-esque black and white shapes are employed to disseminate information—or offers—but there are some pretty creative options now available (Kiwi company Set QR is leading the way in this regard) and one of the coolest QR executions we've seen recently is this print ad for Panasonic that was made by Publicis Mojo Auckland to go on the cover of trade publication Wares Magazine.

Much like the visual version of a weblink, the QR code allows tech-savvy appliance-retailers to not only appreciate Panasonic’s extensive range of goods, but lets them engage with Panasonic’s online content by simply holding their mobile device up to the cover.


Agency: Publicis Mojo Auckland

Mike Barnwell, Executive Creative Director

Jake Siddall, Creative

Sokpart Pao, Creative

Ollie Wall, Account Executive

Belinda Dick, Account Director

Conan Gorbey, Head of Production

Client: Panasonic

James Smith, Advertising Manager

Chris Key, Marketing manager

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