Sayonara, Steve: an Apple advertising retrospective

  • Advertising
  • August 25, 2011
  • StopPress Team
Sayonara, Steve: an Apple advertising retrospective

Youtube Video News that tech talisman Steve Jobs would hang up his black chief executive turtleneck due to ongoing health issues sent Apple's stock price swiftly downwards. Of course, the company's phenomenal success can be put down to the amazing products Jobs and his team created, but also to the savvy marketing campaigns that promoted them and Ad Age has compiled a retrospective of Apple's top commercials, including classics like the now slightly ironic Orwellian ad to launch the Mackintosh, PC vs Mac, the iPod silhouettes and a range of clever interactive trickery. 

 

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Globelet's mission to put the cool factor back in reusable bottles

  • Marketing
  • May 25, 2017
  • Elly Strang
Globelet's mission to put the cool factor back in reusable bottles

Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.

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