Samsung takes a trip down memory lane to pick up the February Ad Impact award

  • Advertising
  • March 18, 2016
  • StopPress Team
Samsung takes a trip down memory lane to pick up the February Ad Impact award

The new Samsung S7 is set to be a success if Samsung's advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.

The ad follows Samsung’s product evolution, emphasising achievements such as the first 3G call from Everest and being responsible for the world’s first watch phone. Colmar Brunton says the ad leaves consumers wondering what will be next.

According to the release, ‘The next galaxy’ was found to be highly engaging and elicited an emotional response from viewers as they watched Samsung’s journey which consumers have been apart of.

In addition, it said the story was easy to understand and both relative and credible to viewers, helping to make it a truly memorable ad.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


A fusion of design and creativity: how Special Group's forging its path forward, taking challenges in its stride

In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it's giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner and founder Michael Redwood about the last 10 years, the challenges its overcome and how it's maintaining its momentum.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit