Samsung, Domino's take the marketing stunt to new heights

  • Marketing
  • December 12, 2013
  • Amanda Sachtleben
Samsung, Domino's take the marketing stunt to new heights

It seems the days of the sedate product launch, held seated over a light lunch, are over.

Yesterday Samsung enlisted French free climber Alain Robert to scale 35 floors of the Chancery Chambers building in Auckland's CBD, the ultimate hands-free test of the Galaxy Gear smartwatch.

During the climb Robert used the smartphone-connected gadget to photograph the crowd, order room service, text friends and be interviewed for Campbell Live. The smartwatch was launched globally in September.

The stunt follows others designed to introduce an element of daring to a product launch or brand celebration.

Domino's New Zealand this week heralded the opening of its 600th store with a delivery guy making a drop off by bungy from Queenstown's famous Kawarau River bridge.

Microsoft New Zealand was another to celebrate dangerously with the XBox One launch, placing it in a tank at Kelly Tarlton's Sea Life Aquarium to be guarded by sharks.

Samsung's local stunt was organised by its ad agency Colenso BBDO. Pead PR has discontinued its partnership with Samsung, and all product and PR enquiries have been redirected to Samsung in-house brand marketing manager Jo Walsh.

Samsung has recruited Fred Russo, former account director at Botica Butler Raudon, to its PR team. He wouldn't say if Samsung had further built its in house PR team or if Samsung would choose a replacement for Pead.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit