Samsung and Colenso draw on experience for country's first live cartoon

  • Digital
  • February 12, 2013
  • StopPress Team
Samsung and Colenso draw on experience for country's first live cartoon

Samsung has been one of the big movers in the mobile space in recent years, and, with a series of quality ads based around its 'Next Big Thing' tagline, has had plenty of success from taking the fight directly to Apple. While the late Steve Jobs rejected the idea of a stylus, Samsung has fully embraced the idea for its Note series and, to demonstrate the kind of artistic trickery the newest model is capable of, Colenso BBDO and Samsung collaborated with the New Zealand Herald’s legendary satirical cartoonist (and one of the oldest fathers in the world), Peter Bromhead, in an effort to go beyond the banner and become part of the content.

Every day alongside a top online news story, Bromhead drew the cartoon live on a Note II in front of readers on nzherald.co.nz, making the campaign New Zealand’s first live satirical cartoon. 

“We loved the idea of using the Note II for what it’s good at: creating stuff at pace," says Dan Wright, Colenso BBDO's digital creative director. "So it made total sense to hand it over to one of New Zealand’s sharpest wits. Peter put the Note II and about 30 New Zealand Herald stories through the wringer and came out loving it, so that’s fantastic."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit