After kicking off its 'Same Power, Different Attitude' campaign with a few friendly dictators, Powershop and DoubleFish then moved into fictional territory with ads featuring Jaws, Daleks, Darth Vader and Frankenstein. A cease and desist letter from LucasFilm moved the campaign back in the direction of well-known humans, such as a free-lovin' Margaret Thatcher. And now the brand has either bravely or foolishly taken things in a much more controversial direction with a new ad that wouldn't be out of place on a St Matthew in the City billboard and features Pope Benedict XVI presiding over a same sex marriage. We predict fire and brimstone Powershop's way cometh. And, if we're lucky, maybe even @pontifex's first Tweet.
Marketing, advertising & media intelligence
A video campaign to sell milk? In film noir? With slam poetry? Bold - which is precisely why Jonny Kofoed and Assembly didn't back down when creating a campaign for Fonterra's Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year's Best Design Awards.