In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.
The Saatchi team will woop it up at a $1500 lunch. Round two entries close November 23. All quarterly round winners will have the chance to win a trip for two to the Cannes Lions International Advertising Festival 2010.
If you think you've done better than this, get the submission form at the MSN website.