Saatchi wins trans-Tasman MSN award

  • News
  • September 24, 2009
  • Frances Chan
Saatchi wins trans-Tasman MSN award

butterfly awardsIn a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.

The Saatchi team will woop it up at a $1500 lunch. Round two entries close November 23. All quarterly round winners will have the chance to win a trip for two to the Cannes Lions International Advertising Festival 2010.

If you think you've done better than this, get the submission form at the MSN website.

westpac banner

View the full campaign on the pdf. Westpac banner 'Fred' by Saatchi DGS

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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