In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.
The Saatchi team will woop it up at a $1500 lunch. Round two entries close November 23. All quarterly round winners will have the chance to win a trip for two to the Cannes Lions International Advertising Festival 2010.
If you think you've done better than this, get the submission form at the MSN website.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel's, Puhoi Valley, Freya's and a number of other brands.