This month’s stand-out newspaper ad was Tui Brewery’s ‘Valentine’s Day’ ad from Saatchi & Saatchi. The judges agreed that it showed “great use of the medium and was interactive” and that it “spoke nicely to the immediacy of newspapers”.
The judges also highly commended an ad that grabbed their attention: BP’s Leap Day from 99. The strength of this ad was down to its pure simplicity – three words to say it all, resulting in a ‘clear stand-out factor’.
February judges were Regan Grafton, DDB; Leisa Wall, DraftFCB; Paul Hankinson, 99; and Corey Chalmers, Droga5.
February’s winning creative team receive $250 cash with the ads sponsored by the NAB into the 2013 Axis Awards. The ads will also appear in the “What’s New” section of AdMedia and are now Finalists in the 2011/12 $10,000 Newspaper Ad of Year competition judged later this year. Any ad that's run in any newspaper around the country is eligible to enter the competition.
To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.
Executive Creative Director: Antonio Navas
Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Group Account Director: Mark Cochrane
Account Director: Natalie Downes
Clients: Tui Brewery Ltd: Jarrod Bear, William Papesch, Clare Morgan