TV revenue continues its steady rise despite Canterbury quake

  • Media
  • August 10, 2011
  • Deirdre Robert
TV revenue continues its steady rise despite Canterbury quake

The television revenue numbers for the year ended 30 June are out and, despite the March results being heavily impacted by the February Canterbury earthquake, overall, the year saw a 5.1 percent growth. The figures, fresh from ThinkTV, show advertising revenue reached $613 million, compared with the $583 million gathered from the previous 12 months. 

The results, sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime), bode well for advertiser confidence.

“There is no doubt that television continues to provide unparalleled reach and impact,” says ThinkTV chief executive Rick Friesen. “Advertisers recognise this and, with the building confidence in the economy, television is best able to provide major brand marketers with the most efficient way to reach their customers.”

Of course with the impacts of the Rugby World Cup just around the corner, the free-to-air television industry body is hedging its bets the second half of the year will bring even bigger growth.

But although television advertising looks to be on the rise for 2011, it’s been a tough ride. In 2007, total revenue reached $654.4 million for the year—a level yet to be surpassed in the years that have followed. 2009 only managed to bring in $569.2 million before 2010 started the upward trend, bringing in a total of $606.7 million for the year.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit