The television revenue numbers for the year ended 30 June are out and, despite the March results being heavily impacted by the February Canterbury earthquake, overall, the year saw a 5.1 percent growth. The figures, fresh from ThinkTV, show advertising revenue reached $613 million, compared with the $583 million gathered from the previous 12 months.
The results, sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime), bode well for advertiser confidence.
“There is no doubt that television continues to provide unparalleled reach and impact,” says ThinkTV chief executive Rick Friesen. “Advertisers recognise this and, with the building confidence in the economy, television is best able to provide major brand marketers with the most efficient way to reach their customers.”
Of course with the impacts of the Rugby World Cup just around the corner, the free-to-air television industry body is hedging its bets the second half of the year will bring even bigger growth.
But although television advertising looks to be on the rise for 2011, it’s been a tough ride. In 2007, total revenue reached $654.4 million for the year—a level yet to be surpassed in the years that have followed. 2009 only managed to bring in $569.2 million before 2010 started the upward trend, bringing in a total of $606.7 million for the year.