New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

  • Advertising
  • September 3, 2014
  • StopPress Team
New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

Yesterday, New Zealand's mainstream media was up in arms on account of the All Blacks having been snubbed in a World Cup 2015 ad that features Charles Dance—the actor who played Tywin Lannister in Game of Thrones—giving a speech to group of fans in a locker room. Notably absent from this group is a fan or player representing the the current holders of the World Cup trophy.       

Fortunately, All Blacks Tours has filled this void with a new TVC (produced by Augusto) that depicts 2011 World Cup-winning couch Sir Graham Henry giving a team talk in a plane. But rather than having the aircraft filled with representatives from various rugby playing nations, the ad only features former player Stephen Donald sitting in one of the seats.  

After giving the celebrated coach an ironic applause for his rapturous speech, Donald says: "That was brilliant, Ted. Now we just need a team." And All Blacks tours aims to assemble this team by having Henry and Donald accompany two groups of fans on a tour of England during the upcoming tournament.

Henry will be with fans for a 19-­night 'All Finals' package, while Donald will live up to his reputation by stepping in during the semi-finals as he hosts a 12-night package, which will include both semi-finals and the final.

"It's something that every New Zealander dreams of going to, and to have the opportunity to head along, on a special fan flight with fellow rugby fanatics will be a trip of a lifetime,” said Donald, who currently plies his trade in the Japanese rugby league.

While the packages differ slightly, both  include a special fan flight to England, accommodation, two official All Blacks supporter   functions, official All Blacks Tours merchandise, return match transfers, airport transfers and a London hop-­on/hop­‐off sightseeing pass.

All Blacks Tours previously ran a similar promotion for the recent friendly match in Chicago, and the company's general manager David Caldwell expects the response to be similar, if not greater, this time."    

“With limited spots available and the phenomenal amount of interest in RWC 2015, these packages are forecast to sell as quickly as the Chicago Chartered Fan Flight which sold out in just 6 days,” he said in a release.

The two packages will be released on 12 September, but fans can already register their interest via the All Blacks Tours website.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit