The Rugby World Cup is only a few months away and most New Zealanders, including our mincing strutter of a prime minister, are starting to get a little hot under the collar. But, unlike the seemingly excessive television broadcasting deal, where most of the games will be available to view on three different channels, there will be just one official radio station. So for all those poor sods who can't get themselves in front of a screen, the Radio Network's Radio Sport will be the place to hear all 48 games after it was named as the official radio broadcaster of Rugby World Cup 2011.
The station, which broadcasts in 20 regions across the country, will also fulfil host broadcaster responsibilities, providing commentary to overseas radio stations and www.rugbyworldcup.com.
All Black matches, quarter-finals, semi-finals and the final will also be broadcast on sister station Newstalk ZB.
"[Radio Sport] will bring their unique sound, style and passion for live sport to a tournament that is firmly established as one of the world’s premier sports events," says Rugby World Cup Limited managing director Mike Miller.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.