Rugby mag sports multiple strip

  • Media
  • February 12, 2010
  • Vincent Heeringa
Rugby mag sports multiple strip

For north of Bombays

For subscribers

Winning team 2010

New Zealand Rugby World was one of the few magazines to defy the overall downward trend in circulation, growing 20 percent for the year ending December 2009.


Well, magazines survive for the most part on the love and attention of their staff. Rugby World's a good example. The magazine's publisher Tangible Media is experimenting with regionalising its covers using five Super 14 players to target five regions.

They are: Keven Mealamu (Blues) in Auckland, Richard Kahui (Chiefs) in Waikato, Aaron Cruden (Hurricanes) in Wellington, Robbie Fruean (Crusaders) in Canterbury and Robbie Robinson (Highlanders) in the deep south.

Editor Gregor Paul says the decision to create the multi-cover concept shows the magazine’s commitment to each region and the support the local people offer their team.

“We wanted to offer our readers something special and give them something that was unique to their franchise and its players,” he says.

A sixth compilation cover featuring all five players will be available for subscribers.

US magazines regionalise their magazines all the time, thanks to the scale. But as technology allows printing costs to come down it's becoming a practical reality for Kiwi publishers too.

And the Hurricanes will smash you all.

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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