The call for entries for the 2011 RSVP and Nexus Awards has been put out. So marketing gurus are once again being encouraged to showcase shining examples of the campaigns and projects they've created that stimulate a conversation, ask for a response, prompt some deeper brand involvement and lead to a sale, lead or other measurable change in behaviour.
"One of the single most important things that we as marketers possess, is insight," says Sue McCarty, chief executive at the Marketing Association (MA). "The invaluable customer insight we draw from data helps capture the hearts and minds of our audience, and ultimately drives unprecedented results."
The awards are broken down into three main categories: RSVP Awards, which recognise outstanding marketing campaigns; RSVP Craft Awards, which celebrate the ‘art’ of a campaign’s individual elements; and Nexus Awards, which recognise excellence in creating the foundations on which measurable campaigns are based. New Zealand Post also hands out the Student Marketer or the Year award, which acknowledges excellence in marketing strategy, design and creativity in one brilliant tertiary student or student team.
Those hoping to strike gold this year are encouraged to navigate the awards website to unlock the How-To Guide for tips on creating an award-winning entry. And the chance to win a Samsung Galaxy 10.1” tablet.
Entry forms and a full list of categories are available at the website www.responseiseverything.co.nz.
Entries close Friday 21 October 2011.
RSVP Awards categories:
RSVP Grand Prix
The RSVP Craft Awards Categories:
Best Art Direction
Best Data Strategy
Best Use of Mail
Most Innovative Campaign
The Nexus Awards categories:
CRM and Data Management
Customer and Market Insight
Marketing Products and Services
Media and/or Channel Utilisation
Production and Fulfilment