Hark! The finalists for the 2010 RSVP & Nexus Awards have been announced, with DraftFCB, justONE, Rapp Tribal, AIM Proximity, Affinity ID, Colenso BBDO, Federation and Tango Communications leading the charge. So read on and marvel at their response-driven brilliance.
DraftFCB tops the list of RSVP finalist nominations with eight, Rapp Tribal and justONE came away with five apiece and Colenso BBDO and Federation both got three. In the Craft RSVP, AIM Proximity and DraftFCB managed six finalist nods, while Rapp Tribal had four. And in the Nexus awards, Affinity ID leads the pack with three, while DraftFCB, Tango Communications, justONE and Telecom New Zealand all had two.
“With a number of new faces in the line-up of finalists this year, the industry will be eagerly awaiting these hotly contested awards to find out who will be celebrated for being at the forefront of marketing that demands a response,” says Sue McCarty, chief executive at the New Zealand Marketing Association.
Winners will be revealed at the awards night on Friday 25 February 2011 at the Langham Hotel, Auckland. Ticket bookings can be made online at www.responseiseverything.co.nz.
2010 RSVP Awards Finalists:
Entrant | Nominee | Campaign |
.99 | ReachMedia | Lasoo.co.nz – find the one you love |
Affinity ID | Air New Zealand | Airpoints Magazine |
Affinity ID | Vodafone New Zealand | Vodafone Customer Engagement Programme |
AIM Proximity | Frucor Beverages NZ | Dilmah Ice Tea ‘Refreshingly New’ |
AIM Proximity | TVNZ | Shortland Street – Guilty Secrets |
bcg2 | Lion Nathan New Zealand | Grant’s Corner to Corner |
Colenso BBDO | Frucor Beverages NZ | Mountain Dew Code Red |
Colenso BBDO | TVNZ | THE PACIFIC |
Colenso BBDO | Frucor Beverages NZ | V Pocket Rocket |
DraftFCB | ALAC | ALAC – Influencers |
DraftFCB | Cerebos Gregg’s | Blind Taste Experience |
DraftFCB | BMW Group New Zealand | MINI Soho – what’s your number? |
DraftFCB | Ministry of Health | The Journal |
DraftFCB | Ministry of Health | The Lowdown |
DraftFCB | Westfield | The Year Long Shopping Spree |
DraftFCB | BMW Group New Zealand | X1 Dessert |
FEDERATION. | Fisher & Paykel Finance | Embracing Winter with Farmers Finance Card |
FEDERATION. | Royal New Zealand Foundation of the Blind | Red Puppy Appeal 2010 |
FEDERATION. | Fisher & Paykel Finance | The Q Card Midyear Challenge |
Gladeye | House of Travel | The Mixandmatcher |
justONE | Farmers Trading Company | A beautiful lapsed goldmine |
justONE and .99 | Farmers Trading Company | Farmers Beauty Club extreme makeover |
justONE | ACP Media | Getting personal with Your Home & Garden subscribers |
justONE | SUBWAY | Subway Staff Incentive ‘Text to Win’ |
justONE and .99 | Farmers Trading Company | VIP means VIP |
MediaWorks Radio | The Edge Lost in a Box | |
Mercury Energy | TBWATequila | Mercury Energy Customer Loyalty Programme |
RAPP Tribal | Telecom New Zealand | Broadband Enlightenment |
RAPP Tribal | McDonald’s New Zealand | My Greatest Feat: 2010 FIFA World Cup |
RAPP Tribal | YELLOW ® | Yellow Heart: Improving the Yellow Customer Experience |
RAPP/Tribal | ANZ National Bank | VISA Debit – 30,000 in 23 days |
RAPP/Tribal | ANZ National Bank | Wake Up Smart |
Rapport Advertising and Marketing | Department of Labour | Immigration New Zealand’s Singapore Pilot |
Republik | Fuji Xerox | Fuji Xerox – Fujikistan – The Colour 1000 Press Launch |
Silk Communications | Progressive Enterprises | Onecard Babycare Sale |
Silk Communications | Kordia | Super CIO |
SKYCITY AUCKLAND | Breaking News | |
SKYCITY AUCKLAND | NZ’s Highest Sweet Shop | |
Soda Communications | Reynolds Group | Clearly Better Coding |
Sugar Advertising | Bank of New Zealand | BNZ Balance Transfer |
Tango Communications | Heart Foundation | Heart Foundation – Know Your Numbers |
TBWATequila | 2degrees Mobile | 2degrees – It’s your number |
The New Zealand Herald | A Good News Story | |
Twenty | Liquorland | Liquorland Locals Crab Runner Classic |
2010 RSVP Craft Awards Finalists:
Entrant | Nominee | Campaign |
Affinity ID | Air New Zealand | Airpoints Magazine |
Affinity ID | Vodafone New Zealand | Vodafone Customer Engagement Programme |
AIM Proximity | NZ Transport Agency | Crash Test Eggs |
AIM Proximity | TVNZ | Go Girls Virginity Map |
AIM Proximity | TVNZ | Ondemand Meats |
AIM Proximity | Toyota New Zealand | Prado Beginners Guide |
AIM Proximity | TVNZ | Shortland Street – Guilty Secrets |
AIM Proximity | Rugby World Cup 2011 | World’s Biggest Scrum |
Big Communications | Mercury Energy | Mercury Energy – ‘Actual Size’ |
ChildFund New Zealand | ChildFund Birthday Bounce-back | |
Colenso BBDO | TVNZ | THE PACIFIC |
Colenso BBDO | YELLOW ® | Yellow Chocolate |
DraftFCB | SKY Television | How Don are you? |
DraftFCB | Genesis Energy | Kustom Konnections |
DraftFCB | BMW New Zealand | MINI Soho – what’s your number? |
DraftFCB | Pacific Blue | Nothing to Hide. Really. |
DraftFCB | Ministry of Health | The Journal |
DraftFCB | Nick McFarlane | Your MINI guide to Mostnificence |
Loyalty New Zealand | Fly Buys Music Outdoor Campaign | |
Loyalty New Zealand | Fly Buys Star Deals 2010 | |
RAPP Tribal | Coastguard NZ | Coastguard ‘Live Rescue’ |
RAPP Tribal | Cadbury NZ | Freida ‘Steer’ |
RAPP Tribal | McDonald’s New Zealand | My Greatest Feat: 2010 FIFA World Cup |
RAPP Tribal | SKY Television | Sky Wrestlemania ‘Threatening Letter’ |
Republik | Fuji Xerox | Fuji Xerox – Fujikistan – The Colour 1000 Press Launch |
SKYCITY AUCKLAND | Tweet the Tower | |
TBWATequila | 2degrees Mobile | 2degrees – It’s your number |
TOUCH/CAST | cbm New Zealand | cbm Blind Dining Experience |
2010 Nexus Awards Finalists:
Entrant | Nominee | Campaign |
Affinity ID | Air New Zealand | Airpoints Magazine |
Affinity ID | Progressive Enterprises | Converting Insights to Sales – Store by Store |
Affinity ID | Vodafone New Zealand | Vodafone Customer Engagement Programme |
AIM Proximity | Air New Zealand | Air New Zealand on Foursquare |
DraftFCB | BMW New Zealand | MINI Soho – What’s your number? |
DraftFCB | Ministry of Health | The Journal |
Gladeye | House of Travel | The Mixandmatcher |
justONE | Farmers Trading Company | Farmers Beauty Club Dynamic Value Segmentation |
justONE | Subway New Zealand | Subway’s QSR Technology Leadership |
Loyalty New Zealand | Greenstone Energy | Greenstone Energy – Shell CRM |
New Zealand Post | GeniusTM Segmentation Model Launch | |
RAPP Tribal | Telecom New Zealand | Telecom Business 360 |
Tango Communications | Heart Foundation | Heart Foundation – Know Your Numbers |
Tango Communications | Vero Insurance New Zealand | Vero – My Shop Covered |
Telecom New Zealand | RAPP Tribal | “It’s all about M.E.” Email Marketing the Telecom Way |
Telecom New Zealand | Marketing Impact | miTemplate Manager |
Visible Results | Whitcoulls/REDgroup Retail | Visible Results Customer Knowlogy Reporting Suite |