Rotorua shows domestic travellers the love

  • Advertising
  • September 30, 2013
  • Amanda Sachtleben
Rotorua shows domestic travellers the love

New Destination Rotorua Marketing (DRM) TVCs are hoping to win the hearts of Kiwi travellers, especially Aucklanders.

DRM general manager Oscar Nathan says its research showed New Zealanders are drawn to Rotorua for its nature-based activities as much as traditional tourism sites.

“Rotorua is the real New Zealand – beautiful, unpretentious and authentic, and our research showed that this is what matters to Kiwis," he says.

The 60 second and two 30 second TVCs were filmed at more than 30 locations including The Blue Lake, Redwoods Forest, Whakarewarewa Geothermal Valley, Rotorua Museum and Government Gardens.

They're fronted by 14-year-old Te Rina West, chosen from 300 other locals who auditioned for the role. DRM says her family has a history in the tourism industry, with her mother and siblings working at Te Puia in Rotorua.

The song Pokarekare Ana has had a makeover for the TVC thanks to former Supergroove frontman-turned-composer Karl Steven.

The ads are part of the Famously Rotorua three-year campaign aimed at showcasing Rotorua's diversity. It also includes public relations, digital, billboards and a new responsive website.

DRM partnered with mediaR and creative director Paul Taylor from The Neighbourhood to create the commercials. They will air on TV1, TV2 On Demand, TV3, Prime, The Living Channel and the Food Channel.

UPDATE: And here they are.

'

Credits:

Agency – MediaR Ltd

Agency Contact – Tony Richards

Creative Director – Paul Taylor

Production Company – The Neighbourhood

Director – Paul Taylor

Producer – Penny Hall

DOP – Sigi Spath

Music/Composer – Karl Steven

Colour Grade – Blockhead – Pete Ritchie

Online – 2 1/2D

Sound Mix – Franklin Road

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit