Room with a view: NZ Rugby and Airbnb put special Eden Park box up for rent

  • Experiential
  • July 24, 2015
  • StopPress Team
Room with a view: NZ Rugby and Airbnb put special Eden Park box up for rent

Whether it's a tipi, a treehouse or a big boot, there are plenty of strange Airbnb rentals available. But a spot in a stadium is one we haven't seen before. That's what Airbnb and NZ Rugby have done to celebrate the Bledisloe Cup Match on August 15, with a competition offering four people the chance to win an overnight stay in a remodelled, All Blacks-themed box. 

It's not often a non-All Blacks sponsor gets to use the All Blacks name in a promotion, but this appears to be part of New Zealand Rugby's recently launched #teamallblacks campaign, which asks Kiwis and global fans to 'belong'. Alongside Josh Kronfeld, the winners will tour Eden Park the day before the test match on August 15, have dinner with him and watch past Bledisloe matches on the big screen before tucking in for the night. In the morning, they’ll be treated to a kick of the footy on the ground before watching the All Blacks battle it out with the Australians in the evening (maybe the All Blacks get to stay in the box on the night of the game if they win). 

The listing will be available for fans to book for free through airbnb.com/allblacks. Entrants will need to submit an answer of 25 words via the ‘Enter to Win’ section, explaining why they’d love to stay at the stadium.

"Such an incredible opportunity to do something no fan has ever experienced in sleeping at Eden Park where so many New Zealand rugby legends have been created,” Kronfeld said. “A sleepover at the grounds the night before a Bledisloe Cup match is a dream come true for any All Blacks fan. Can’t wait to meet the guests and see our boys take on the Wallabies!” 

The listing will be available from July 24 and closes on August 8. The guests will be announced on August 10.

Speaking of Airbnb, it recently released a new campaign via TBWA/Chiat/Day, which, like many of its other campaigns, has tried to convince people to experience the world in a different way and reduce the fear many people have of letting strangers into their homes.  

The ad asks a question Is Mankind? And it has resulted in a few entertaining parodies like the below from Portal A, which, in an era where attention is currency, is probably seen as a good thing. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

The Hot List: vote for the best thinkers, brands and shows in New Zealand media

For our next issue of NZ Marketing magazine, we’re getting in on the listicle action by selecting the best of the bunch in the media ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit