When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?
In the end, all this editorial has given Revolution oodles more publicity, whether it’s good or bad is entirely up to you.
On a synchronistic note, a recent newsletter from a chartered accountancy encourages clients to spell things wrong.
The importance of slogans
In the fickle world of advertising, it’s important for your customer to remember you.
One way to do that is to use a clever slogan – but make sure it’s not so clever they remember the slogan and not who it is promoting (how many slogans can you remember, but not the advertiser?).
What do you recall about Tui beer? Yeah right!
You don’t have to be too fussy about using correct grammar or spelling. In fact, a deliberate error can work nicely in the memory stakes.
If your name is Bloggs and you make ice cream. Here’s one for you:
“Want somethink different? Eat Blogg’s ice cream.”
The purists will worry for hours about that apostrophe!
Touché.
