The Rock's mother fu...nny billboards

  • Advertising
  • March 11, 2013
  • StopPress Team
The Rock's mother fu...nny billboards

Swearing is funny, as evidenced by 'tourettes karaoke'. And MediaWorks' most popular station The Rock has tapped into that with some cunning wordplay in its latest outdoor campaign. 

The creative was done by Al Best at Modsquad, and billboards are in Wellington and Auckland plus some additional event/sponsorship specific executions like the Comedy Festival. 

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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