Rise and Shine: creative heavyweight Julian Andrews joins local indie ranks

  • Advertising
  • September 21, 2011
  • Ben Fahy
Rise and Shine: creative heavyweight Julian Andrews joins local indie ranks

When they're not opening bars in Britomart, the good folk at Shine Ltd are getting themselves a bit of a reputation as one of the country's hottest indie ad/design shops. In addition to its stellar work for Fonterra's Mammoth and Lion's Mac's, it's recently won Speight's, Freeview and Stuff.co.nz. And where there are account wins, there are generally new staff to work on them. Enter Julian Andrews, a highly awarded and experienced creative boffin from the UK who's just been appointed as the Auckland agency's deputy creative director. 

Andrews, whose father ran a successful London agency and raised him on a steady diet of advertising and design, has been working full time at Shine since May, after a stint of freelancing with the agency following his arrival in New Zealand last October.

Prior to that he was senior writer and creative director at Saatchi & Saatchi in London and in his last year there he ran the Labour Party’s general election campaign, helped the agency win the Diesel account, and made the video for Katy Perry’s song 'Firework' as part of T-Mobile's hugely popular ‘Life’s for sharing’ campaign, which he co-created.

Youtube VideoThe video won Video of the Year a couple of weeks ago at the MTV VMA awards in LA, and has currently been viewed over 234 million times on YouTube, which, as Andrews says, "is quite a lot".

As well as being one of only two creatives in the world to have a VMA Video of the Year award (the other being his old partner), Andrews has also judged and been awarded at D&AD, Cannes, and Campaign Big awards. He was also named as a Campaign Face to Watch, and most recently came second in a sausage competition. He also has a couple of things shortlisted in the Best Awards this year, including work for the Britomart car park. 

With an advertising pedigree like that, Andrews adds some more weight to Shine's already attractive offering and a hire of this magnitude will no doubt put smiles of the dials of founders, creative director Lucien Law and managing director Simon Curran.

 

 

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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