PHDiQ kicks off interactive Rexona campaign

  • Creative
  • October 13, 2011
  • Cath Winks
PHDiQ kicks off interactive Rexona campaign

Digital media agency PHDiQ has launched a new interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks.The 'we've got confidence, now show us yours' campaign is running across and, with banner ads allowing fans to record their messages via webcam and broadcast them in the days leading up to All Blacks matches. On game day the best messages are played back on  and all messages are displayed on

Run through RexonaMen’s Facebook page, the activity has reached over one million New Zealanders since launching on 5 September, and will continue until the All Blacks’ Rugby World Cup campaign finishes.

PHDiQ's Polly Williams, says, “The challenge was to support Rexona’s sponsorship of the All Blacks in a way that fully engaged consumers during the Rugby World Cup, without infringing on IRB guidelines by referencing the event itself."

The banner campaign ties in with Rexona’s broader “rituals of confidence” campaign.  The fully integrated campaign has been running throughout 2011, and includes TVCs, out-of-home, a partnership with Rugby Heaven, and working with Grant Fox and ex-All Black greats to engage with fans on Facebook.

PHDiQ's Alysha Buckley, says, “We believe this is the first time in New Zealand that a digital banner ad is being used to collate consumer content, which is then played back in another ad."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit