Reversing drink driving

  • TVC
  • March 8, 2010
  • StopPress Team
Reversing drink driving

Youtube Video

Who it's for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer

Why we like it: It's like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it's that scary, ominous sound of noise in reverse that accompanies the visuals). There's also just one line of dialogue: 'If you drink then drive, you're a bloody criminal'. Simple, visual and effective.

Youtube Video

And while the new NZ Pure spot by Barnes Catmur and Friends isn't in reverse, it makes up for it by featuring Bulgarian backpackers and the beautiful Karekare falls.

Youtube Video

This little number for Montana sauvignon blanc marks the first time a Kiwi wine brand has featured on Aussie telly. The global campaign will include broadcasts in the UK in April and it will also appear online.

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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