If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Marketing, advertising & media intelligence
We welcome our new tastemaking robot overlords: IBM launches artificially intelligent product prediction app
Here’s a psychic skeptics will struggle to debunk: IBM has developed an app that trawls customer conversations on the internet to help retailers and shoppers to understand which products will be popular. And it has already picked which items will be hot commodities for Christmas 2015.