Australia’s CREATIVE magazine has swung its steel-capped boot and connected with Resn’s soft exposed junk for a third consecutive year at the Hotshop Awards, with the Wellington agency beating off stiff competition from interactive luminaries like Pusher, Three Drunk Monkeys and Whybin/TBWA/Tequila to once again take the illustrious title of best Digital and Interactive Agency in all the lands Down Under.
Rikki Campbell, company co-founder and managing director, says the joyful celebration following the announcement was short lived, however, and has since been replaced with an emerging sense of fear and dread.
“It’s all downhill from here,” he says. “When you’ve made magic not once, or twice, but thrice, how can you truly top it? That’s why the team are reinventing themselves as a long-line drift net fishing company.”
It has emerged Resn’s primary focus has now shifted from online interactive alchemy to hunting down the last of the bluefin tuna before the world’s stocks are completely depleted.
The decision, though shocking, does offer up an interesting alternative for those shaking before the looming spectre of HTML 5, aka ‘The DeathFlash’.
Campbell says Resn has proved time and time again they’re well ahead of the curve and he feels supremely confident that this kind of forward thinking and diversification will pay off for them once again.
It not just about awards, of course, but this honour will just add a bit more weight to Resn's burgeoning international reputation, which has seen it working alongside big global brands like Toyota, Puma and MySpace in recent times.