Resn and HP team up to visualise sound

  • Design
  • December 13, 2016
  • StopPress Team
Resn and HP team up to visualise sound

Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP's latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one. 

'Sound in Colour' works by capturing the audio from your computer or phone and translating it into a visual spectacle of colour. Abstract blooms of red, blue and yellow grow depending on the sounds you make, resulting in a one-of-a-kind artwork available to print off at the end. 

The website is part of HP's wider 'Reinvent Giving' campaign produced in conjunction with UK agency AMV BBDO to promote its new HP Spectre x360.

It saw the release of a recent video 'Brothers' which tells the story of two siblings, one a musician and the other deaf. In an effort to enable his deaf sibling to experience the joys of music, the former comes up with an elaborate plan to give his brother a taste of what music can feel like.

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Globelet's mission to put the cool factor back in reusable bottles

  • Marketing
  • May 25, 2017
  • Elly Strang
Globelet's mission to put the cool factor back in reusable bottles

Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.

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