Resn and HP team up to visualise sound

  • Design
  • December 13, 2016
  • StopPress Team
Resn and HP team up to visualise sound

Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP's latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one. 

'Sound in Colour' works by capturing the audio from your computer or phone and translating it into a visual spectacle of colour. Abstract blooms of red, blue and yellow grow depending on the sounds you make, resulting in a one-of-a-kind artwork available to print off at the end. 

The website is part of HP's wider 'Reinvent Giving' campaign produced in conjunction with UK agency AMV BBDO to promote its new HP Spectre x360.

It saw the release of a recent video 'Brothers' which tells the story of two siblings, one a musician and the other deaf. In an effort to enable his deaf sibling to experience the joys of music, the former comes up with an elaborate plan to give his brother a taste of what music can feel like.

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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