Careful where you walk, Resene appears to have spilt some paint in an out-of-home campaign via ICG and Adshel.
The creative features a bus shelter that appears to be covered in spilt paint, with blue, yellow and red paint dripping down the sides and pooling on the ground. As if someone has stepped in the paint, coloured footprints lead away from the bus shelter.
The display is a creative execution on the back of Resene’s ‘Wild about Colour’ campaign currently running on billboards.
ICG managing director David Atkins says it wanted to have fun with the concept of 'Wild about Colour', and that lead to the idea of test pots being tipped over and spilt.