Resene and ICG paint the town red, yellow and blue

  • Advertising
  • July 31, 2018
  • StopPress Team
Resene and ICG paint the town red, yellow and blue

Careful where you walk, Resene appears to have spilt some paint in an out-of-home campaign via ICG and Adshel.

The creative features a bus shelter that appears to be covered in spilt paint, with blue, yellow and red paint dripping down the sides and pooling on the ground. As if someone has stepped in the paint, coloured footprints lead away from the bus shelter. 

The display is a creative execution on the back of Resene’s ‘Wild about Colour’ campaign currently running on billboards.

ICG managing director David Atkins says it wanted to have fun with the concept of 'Wild about Colour', and that lead to the idea of test pots being tipped over and spilt.

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Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

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