Republik gets its mitts on Kiwi telco CallPlus

  • Advertising
  • February 8, 2010
  • StopPress Team
Republik gets its mitts on Kiwi telco CallPlus

New Zealand’s third largestfourth largest Large-ish Kiwi telecommunications company CallPlus has appointed Republik to its communications business.

Kelvin Hussey, CallPlus' general manager, says new product growth has seen the business portfolio grow dramatically over the last year. And the growth necessitated the appointment of Republik.

There were no other agencies involved in the pitch.

"We needed an agency that understood technology and had proven B2B marketing experience," Hussey says. "Republik proved they had a clear understanding of our business and they had a team that we really connected with.”

Previous to Republik's appointment CallPlus, which offers advanced online reporting and a full range of business telecommunication products and services, managed things themselves, using numerous agencies on a project basis.

Republik’s Craig Abbott says the two companies have a few similarities: both are 100 percent New Zealand owned and have experienced success during challenging times by doing things a little smarter.

But that's not all! The Freeman's Bay indie resigned the TSB Bank business in December following the bank's decision to review its agency options and has also announced the addition of three brand spanking new Republikan’s.

Michelle Schultze, ex ACP, joins the studio to boost the Mac operating team and account service has been strengthened with the appointment of Kim Shoemark as account manager.

Shoemark, who has recently returned to NZ after two years in the UK, will work on the Peugeot, Rentokil Initial and NZ Safety accounts.  And due to recent project work for Intel APAC based in Hong Kong and the general rise of digital, Ryan Pellet, previously of the Internet Bureau, will lead digital planning.

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