Report shows Apple winning local smartphone battle, tablet usage skyrocketing

  • Mobile
  • July 12, 2012
  • StopPress Team
Report shows Apple winning local smartphone battle, tablet usage skyrocketing

Independent mobile advertising network InMobi has released its latest New Zealand Mobile Insights Report, showing Apple’s iOS platform has overtaken Android for the first time and a 78 percent increase in tablet impressions on the InMobi network over the past three months. 

Apple’s iOS now holds 33 percent market share, increasing 10 percent in the past three months, whilst Android currently holds 30 percent, only increasing its share marginally by one percent in the same time. These findings are supported by the dominance of the iPhone as the top handset, commanding 20 percent of the market.

Top 3 Operating Systems:  % Share Available Impressions

OS

Q1 2012

Q2 2012

iOS

23.0%

33.4%

Android

28.7%

29.5%

Nokia OS

7.0%

6.1%

As far as tablets go, Australia also showed a big increase in impressions, up 34 percent and indicating a strong upward trend in tablet usage across the Pacific region. 

“There is a very direct link between the developments we have seen in the tablet and mobile markets over the past three months and what our data shows," says Francisco Cordero, general manager and regional director of InMobi Australia and New Zealand. "iOS has overtaken Android as a result of the iPhone becoming available to all carriers in New Zealand. Furthermore, tablets are seeing exponential growth due to reduced retail prices and richer web browsing experiences achieved by the larger screen format. 

“With the introduction of new tablets to the market, including the Microsoft Surface and Google’s Nexus 7, and reports that Apple will launch a mini iPad, we expect tablet impressions to double by this time next year from 70 million to 140 million.”

Earlier this year, InMobi opened an office in Auckland and a second Australian office in Melbourne, helping it serve over 419 million ads in New Zealand between April and June this year.

Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Creative malleability: why Cleve Cameron left his role as an ECD to focus on music

  • Advertising
  • May 27, 2016
  • Holly Bagge
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
Credit: Glenn Chapman

I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit