Reg the seal joins Al Brown for a Regal Salmon dinner

  • Advertising
  • November 28, 2017
  • StopPress Team
Reg the seal joins Al Brown for a Regal Salmon dinner

Regal Salmon has launched a new range of products with the help of Republik, chef Al Brown and Reg the talking seal.

The 30-second spot features Brown preparing a salmon meal while Reg chats about how the water quality in the Marlborough Sounds plays an important role in developing the flavour of the manuka salmon products.  

Republik director Paul McNamara calls the brief a “cracker”, saying it had the opportunity to create something a little different for the brand and the category as a whole.

“When you think about seafood, it’s hardly surprising we teamed up with Al Brown. The twist was that he came with some baggage in the way of his mate Reg, a salmon loving New Zealand fur seal from the Marlborough Sounds.”

Regal Salmon is a subsidiary of New Zealand King Salmon and its retail marketing manager Sahra Cliffe adds that creating the campaign has been a fantastic process, adding that the duo of Brown and Reg will be around for a while.

The seal will be appearing on Regal Salmon's social platforms as well as in-store, and with Republik also producing TVCs for an additional product planned to launch later next year, we may see him return to the screen.

The launch of the new product range follows a rise in New Zealand King Salmon investment shares to a record high. The shares rose earlier this month after the company raised earnings guidance, saying it expects to lift volumes while maintaining prices and improving production according to NBR.

Credits:

New Zealand King Salmon
Flying Fish
Republik

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sharks and lightning: expect the unexpected in LifeDirect's new campaign

  • Advertising
  • September 18, 2018
  • Georgina Harris
Sharks and lightning: expect the unexpected in LifeDirect's new campaign

Following the sad demise of mascot Simon the sloth, LifeDirect by Trade Me has gone for the humourously unexpected in its newest brand campaign by Y&R.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit