Red Bull brings BMX cool to Peugeot

  • Advertising
  • September 3, 2013
  • StopPress Team
Red Bull brings BMX cool to Peugeot

Red Bull has launched its shiny new poster boy for the Peugeot 208 GTI, Jaden Leeming, in a new web and TVC campaign made in house.

Red Bull's local comms manager Jon Forder produced the clips with freelance director Ryan Heron, who is now represented by Flying Fish. Mandy was on post-production. 

The 90 second version was made for its web channels while 15 and 30 second cuts will soon hit TV screens.

The campaign pitches 19-year-old BMX athlete Jaden Leeming against the 208 GTI in a series of stunts in a dramatically lit warehouse.

“Typically, car companies produce sterile commercials that are all about the car and nothing else, so it was really good to be able to do something like this for the first ad Peugeot has ever made in New Zealand," Peugeot New Zealand manager Todd Groves says.

Leeming even got to swap his ageing Honda Civic for the sleek black Peugeot that features in the clip, complete with bike racks.


A behind the scenes clip is also up at www.redbull.co.nz.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit