'Twas a night of much revelry and celebration for the marketing industry; a cathartic melee that laughed in the face of 2009's Great Depression.
You can pass judgement on the winners here. And thanks to DNA and Getty Images, you can also pass judgement on the attendees and their sartorial stylings.
Special mention goes to DNA's Nick Samson for featuring very prominently in the photo-booth collection and also to the supreme award-winning Les Mills crew for their gym chic, particularly the silk suit hoody (Shoody?).
Congratulations to all the winners. Roll on next year.