Recognising the up-and-comers: TRB launches Student Outstanding Radio Creative Awards

  • Advertising
  • July 24, 2018
  • StopPress Team
Recognising the up-and-comers: TRB launches Student Outstanding Radio Creative Awards

Taking inspiration from the retired ORCAs, The Radio Bureau has launched the Student Outstanding Radio Creative Awards, challenging advertising students to explore the creative possibilities of radio by creating an outstanding radio commercial for a specific brand.

Students at Media Design School and AUT will go head-to-head in the first round, which involves writing a 15, 30, 45 or 60-second commercial script for radio. Shortlisted scripts will then be made into recorded radio commercials to form the finalists.

The judging panel consists of ex-AUT and Media Design School students, most who have taken away an ORCA themselves and come from a mix of creative agencies including FCB, Colenso BBDO and DDB.

Both winning teams will take home a cash prize and be presented with their award in front of industry professionals at the Ralph van Dijk ‘Radio Scriptwriting’ seminar in Auckland in mid-August.

Peter Richardson, general manager of The Radio Bureau, says, it's thrilled to be partnering with both AUT and Media Design School to offer students the chance to get their work recognised in front of an industry audience.

For Paul White, programme leader of Advertising Creativity at AUT , the Student ORCAs are a chance for advertising students to really shine creatively.

"There’s no pre-set length of commercial, no geeky technology to cope with; pretty much nothing to get in the way of creating something great for radio."

Kate Humphries, course leader at Design School, adds radio scripts are a great addition to advertising students’ portfolios.

“Although radio doesn’t always make it into student portfolios because no one has the time to read anything, the restriction of working with just words and voice has always been a great training ground for young creatives."

Applications for the awards are open and close on 1 August. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton
features

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit