Professional designers may groan at the news that logo design has once again been commoditised, but Auckland branding design agency Rare is claiming a New Zealand-first by launching a digital marketplace called logoorchard.com where businesses can browse for and buy ready-to-use, exclusive, locally-created logos—and the associated generic business names. The tagline is "Creative, ready-to-use logos. Mini cost, big impact, designer logos" and Rare Design's managing director Jussara Bierman says quality is king and not all submissions are accepted.
"We want our customers to have the same experience as they would with a purpose-designed logo. We want them to be proud of their logo and use it with confidence," she says. "A well-designed logo is an indicator of a business-owner’s commitment and determination to be successful, and informs potential customers that they are there for the long haul.”
New images are added to Logo Orchard on a regular basis by Kiwi freelancers and students looking to build their profile.
All logos are one-off creations and can be purchased for $299.99. Buyers get exclusive ownership and files can be modified to include a tagline and be rendered into stationery and other media, for an extra cost.
“At Rare we recognised the need for some fresh thinking as we are constantly approached by startups who want a personalised logo, but baulk at the design costs. We also work alongside a number of talented up-and-coming designers who are constantly seeking opportunities to grow their portfolios. We just put two and two together.”
Rare is poised for further growth in 2012, including opening an office in Shanghai this year.