In the latest example of the ongoing hostage swapping drama between DDB Group and Clemenger, DDB Group's direct and digital arm Rapp Tribal has appointed AIM Proximity general manager, Colenso head of integration and 'reality hacker' Andy Bell as its new general manager.
“This is a fantastic hire for Rapp Tribal and the timing is impeccable," says managing director Rob Limb. "It signals the next phase of growth and development for Rapp Tribal as we position ourselves to take advantage of unique capabilities; an outcome of combining two great agencies 12 months ago. Andy will add huge value to our client partnerships and growth strategy. We’ve now got our dream-team."
Rapp and Tribal DDB merged into a single agency in August 2010 and now has a staff of more than 60, with clients including ANZ New Zealand, Cadbury, Loyalty NZ, NZ Lotteries, McDonald’s, Steinlager (it created the digital component of 'We Believe'), Sky TV, Telecom, Volkswagen and Yellow (with the recent Yellow Toolbox project completed by DDB and Rapp Tribal of note).
“Rob and the team have done a cracking job of positioning the agency for the future," says Bell, who has spent the past four-and-a-half years on College Hill. "It's the start of something pretty interesting and I'm absolutely stoked to have the opportunity to be part of it."