Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.
It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with banners on social media sites, postcards and posters on campuses. The campaign led to 7,000 new ANZ accounts.
Telecom’s T-stick mobile b2b multimedia campaign earned Rapp a bronze in the communications category. It consisted of sending top creatives an inflatable body double and emails to use as decoys so they could work out of the office, utilising Telecom’s broadband device at a café or even at the beach.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.