Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.
It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with banners on social media sites, postcards and posters on campuses. The campaign led to 7,000 new ANZ accounts.
Telecom’s T-stick mobile b2b multimedia campaign earned Rapp a bronze in the communications category. It consisted of sending top creatives an inflatable body double and emails to use as decoys so they could work out of the office, utilising Telecom’s broadband device at a café or even at the beach.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.