Rapp rapt with Echo awards

  • Media
  • October 25, 2009
  • Frances Chan
Rapp rapt with Echo awards

Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.

anzIt won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with banners on social media sites, postcards and posters on campuses. The campaign led to 7,000 new ANZ accounts.

telecomTelecom’s T-stick mobile b2b multimedia campaign earned Rapp a bronze in the communications category. It consisted of sending top creatives an inflatable body double and emails to use as decoys so they could work out of the office, utilising Telecom’s broadband device at a café or even at the beach.

More NZ Echo winners here.

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Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

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