Who's it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish
Why we like it: We're suckers for time-lapse, especially when it's used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from Liquid Studios. Check out the website here.
Who's it for: Adidas by TBWA\ and Film Construction
Why we like it: The taste of victory is surprisingly salty. And a few weeks on this spot brings back a few shivers. Extra points for creating an ad about the win without using any footage of the RWC or the trophy.