Who's it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish
Why we like it: We're suckers for time-lapse, especially when it's used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from Liquid Studios. Check out the website here.
Who's it for: Adidas by TBWA\ and Film Construction
Why we like it: The taste of victory is surprisingly salty. And a few weeks on this spot brings back a few shivers. Extra points for creating an ad about the win without using any footage of the RWC or the trophy.
Newshub's latest video dabbles in social experimentation to show how one man's viewing habits have the ability change. PLUS, TVNZ responds to Newshub's claim to being New Zealand's number one source for news.