Rainger & Rolfe injects a little Dr Seuss into Auckland Zoo campaign

  • Advertising
  • October 6, 2017
  • StopPress Team
Rainger & Rolfe injects a little Dr Seuss into Auckland Zoo campaign

Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.    

Featuring vibrant illustrations and a mandatory dose of rhyming, the campaign has been designed to draw attention to the Auckland Zoo school holidays programme. 

“Creatively the task was to bring it to life,” says Ant Rainger, managing partner at Rainger & Rolfe. “Inspired by Dr Seuss we developed a bold, beautiful and poetic expression of spots and stripes. With great humour throughout, of course, which is really important when talking to kids. And yes, the feedback has been fantastic”.

The campaign has been executed through a series of outdoor ads as well as a digital video posted to social channels. 

Phil McGowan, the head of visitor experiences at Auckland Zoo, says that the spots and stripes theme of the campaign was chosen because of the interest children often have in the appearance of different animals.  

“Kids are especially intrigued by animal markings and we are often asked why some have spots while others have stripes," McGowan says. "Which of course is all about protection in the wild and adaptation to their environment. But there’s a lot more to it than that.”

McGowan says the zoo fulfils an important role in terms of helping to educate students about wildlife. 

“Schools want us to help them advance knowledge and learnings of individual animals, their behaviours, their personalities and their origins," he says.  Our spots and stripes programme talks to exactly that”.

The Auckland Zoo Spots and Stripes September School Holidays activity will run until 15 October.

Credits:

Client: Auckland Zoo 
Jooles Clements
Tim Blake
Kate Orgias 
Teschna Christie 
Zoe Firth 

Agency: Rainger & Rolfe 
Ant Rainger
Allie Buczkowski
Brooke Duff
Jessica Mackintosh 
Lex Fleming
Lauren Proud

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital agency Rush wins at Australasian CX Awards

  • Digital
  • October 23, 2018
  • StopPress Team
Digital agency Rush wins at Australasian CX Awards

New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit