The annual radio ratings are out, and naturally competitors NZME and MediaWorks are flagrantly (and funnily) gloating about their achievements, using their most popular radio and media personalities to spread the news.
And, as is the case each year they boast about their popularity in a particular age demographic or push how popular they are in a small town that no one has ever heard of.
MediaWorks is pushing the fact that its station The Rock is the most popular among the 25-44 demographic “nearly double that of its nearest competitor,” a release says.
And who better to front all the gloating than well-known egotist Paul Henry, who launched his multi-media breakfast show on Radio Live with MediaWorks this year and celebrated MediaWorks’ achievement in a clip on air.
Not leaving out of course, that: “It’s celebration enough that I’m Paul Henry, so I don’t actually need a particular event” before he goes on to introduce some of the funniest moments on MediaWorks’ channels and of course gives kudos to Jono and Ben, “the two stupidest people on earth”.
The Paul Henry Show has given Radio Live a growth of 17 percent at breakfast.
And NZME has also released its own wee clip, promoting its success by getting Jeremy Wells to interview Newstalk ZB’s Mike Hosking.
The clip also features a reference to the often hilarious 'Like Mike' segment.
Wells asks him questions about his radio success and his (and his wife’s) listening habits intercut with inappropriate questions about whether he trims his downstairs and whether or not he sends dick picks to which Hosking answers the questions quite honestly.
According to NZME, The Mike Hosking Breakfast has maintained its share in breakfast market nationally at 16.7 percent and Mike Hosking has also grown his 25 to 54 audience to 8.2 percent.
Hosking kindly tells other NZME radio hosts how he is number one and they aren’t in this clip here.
See our rundown of the radio results.