Radio Survey 2017 part two: RNZ stays strong as the news champion

  • Media
  • July 13, 2017
  • Erin McKenzie
Radio Survey 2017 part two: RNZ stays strong as the news champion

When the GfK radio results for commercial stations were released last week, the platform showed no sign of slowing down, with 3.35 million New Zealanders tuning into commercial radio each week. And now, the RNZ survey results have reiterated that point, with the cumulative reach of RNZ and the commercial stations extending to 3.6 million or 87 percent of the population.

The latest round was a particularly good result for both RNZ National and Concert, which both saw their audiences increase to reach a total of 687,000 New Zealanders a week.  

“These live-listening results show the continuing relevance of radio as a medium in New Zealand. RNZ is delighted to be a successful part of a thriving New Zealand radio industry,” says chief executive Paul Thompson.

Of the two, RNZ National has shown the biggest growth, with its 619,100 weekly cumulative listeners up 39,700 from the previous survey’s 579,400 listeners. It puts the station in number two space when compared to the commercial stations, behind The Edge’s 647,200 and ahead of The Breeze’s 521,600 listeners.

Meanwhile, RNZ Concert’s weekly cumulative audience of 173,700 listeners is up from 151,400 in the previous survey.

The increase in RNZ’s audience comes at a time when it's reaching them in more ways than ever, with investment in online, on-demand and sharing partnerships with Fairfax, NZME, MSN, TVNZ and Bauer. Thompson says the strategy is working and it’s getting RNZ’s news and current affairs to more people than before.

He also credits RNZ National’s result to its refreshed programming and commitment to providing credible news and current affairs.

That refreshed programming can be seen in the new lineup, which has been rolled out in the last couple of years with Guyon Espiner and Susie Ferguson joining Morning Report, Jesse Mulligan joining the afternoons and Wallace Chapman taking over Sunday mornings.

RNZ National radio manager David Allan says it takes a while for the impact of lineup changes to be seen and these results are a sign that the audience has accepted what it’s done and is now offering.

All time slots for RNZ National showed growth in this survey, and the Morning Report show reported the biggest. Its cumulative audience is 467,000 a week, compared to 430,300 in the previous survey.

The result keeps the show in top spot compared to its competing news breakfast shows, The Mike Hosking Breakfast (339,600) on Newstalk ZB and The AM Show (135,300) on RadioLive.

It's important to note both the Mike Hosking Breakfast and The AM Show run from 6am to 8.30am, while Morning Report runs from 6am to 9am.

When looking at the stations as a whole, it’s also RNZ National in the top spot.

As well as a new lineup, Allan says there’s been a change of tone, with hosts presenting topics in a less formal and more conversational way.

“We have a traditional reputation of having hard news and current affairs but we have audience feedback about what other stories and topics they like, and the one-on-one engagement with the host is really important to them, so we’ve been trying to develop that and I think it’s coming together well.”

He adds as a result of research over the last three years, its reporters have a handle on the stories their audiences like and how they want to be engaged with, and the reporters now breaking down barriers by sharing individual stories on social media.

It’s just one of the many ways RNZ is expanding digitally and for the month of June, it's reporting 1.7 million users of rnz.co.nz, which is an 18 percent increase on the year before.

While the numbers are important measurement of RNZ's success, Allan says the rapid response of the team to major events, such as the Kaikoura earthquake, should also be taken into account.    

"It reinforced to RNZ National how critical its role is to be there for the audience and the people of New Zealand," he says, adding that while it's always done events with rolling coverage well, digital expansion has improved it further.

“The standard and quality of our news and current affairs stories is higher than it’s ever been and digital as well as live radio is driving that. They’re feeding off each other.”

Correction: The above numbers comparing the cumulative audiences of the Mike Hosking Breakfast, The AM Show and Morning Report represent different times. The Mike Hosking Breakfast and The AM Show run from 6am to 8.30am, while Morning Report runs from 6am to 9am, making its audience bigger in comparison.

When comparing all stations across the 6am to 9am (Monday to Friday) time slot, RadioLive achieves 142,100, Newstalk ZB 355,900 and RNZ National 467,000.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

NZME goes all in on election coverage

  • Media
  • September 22, 2017
  • StopPress Team
NZME goes all in on election coverage

NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

More than a week: Google set to start updating pronunciation of 8,900 New Zealand place names pinned on 'Say it Tika' app

  • Advertising
  • September 22, 2017
  • Georgina Harris
More than a week: Google set to start updating pronunciation of 8,900 New Zealand place names pinned on 'Say it Tika' app

Vodafone, Google and FCB are taking their Māori Language Week campaign beyond seven measly days by making a commitment to start updating the pronunciation of New Zealand place names on Google Maps. The process has already kicked off and we can expect to start hearing the updated pronunciation by the end of the year.

Read more
news

Account stalwart Scott Wallace bids farewell to DDB after 17 years

In an industry known for staff churn, there aren't many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs ...

voices
Sponsored content

The voice of a nation: TV's central role in covering the election

With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has ...

Acquire Online celebrates five years of programmatic jostling

  • Media
  • September 21, 2017
  • StopPress Team
Acquire Online celebrates five years of programmatic jostling

This week, Acquire Online blew out five candles on its birthday cake – which is no small feat in the rapidly moving tech space. We caught up with directors Chris Schultz, Simon Healy and Anthony Ord to find out how they got this far and where they plan on going next.

Read more

Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

Read more

September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died
Facebook

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit