No golds were handed out in the Radio Single category, but DDB walked away with the next best thing, a silver for its 'Van Gogh' commercial, which was part of the Arts Channel radio campaign for Sky TV. It was the only award handed out in the category and adds to the Silver Lion Scriptwriting award picked up by DDB last year at Cannes. Listen to it here. No golds or silvers were handed out in the Radio Campaign category, but DDB won bronze for the Arts Channel campaign (Van Gogh, Rothco and Pollock) and TBWA\Tequila followed suit with a bronze for the 2degrees campaign. Anne Boothroyd and Bigid Alkema's Sliding Doors was voted the best radio ad of the decade for the Radio Bureau's Grandest Orca.
Marketing, advertising & media intelligence
Faced with the challenge of changing retirees perception that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.