Last year, as part of Adshel's inaugural Creative Challenge, about 70 Kiwi creatives from 14 agencies gathered together at the Civic Theatre in Auckland to eat pizza, drink booze and, in just 60 minutes, develop a static poster campaign for the 2011 Auckland Fringe. When the final bell was rung, there were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But it was Publicis Mojo’s ‘Leave with more questions than answers’ idea that tickled the judges' collective fancy. Well, that initial scribble has now blossomed in a fully-fledged visual treat, with the Auckland Fringe Adshel campaign being set free over the weekend.
As well as winning copious ego points, Publicis Mojo also received a 130 panel Adshel campaign worth $125,000 to use for one of its clients.
And for a run-down on some of the acts on offer at this year's Fringe, check out the website.