QMS NZ has secured an expansion in Auckland bus media formats, with more than 500 roadside and kerbside double decker and single decker panels to be added to its offering.
The offer includes national bus media and the latest addition targets consumers on key arterials and Auckland CBD routes.
The news comes as Auckland Transport increase its bus network with the ongoing introduction of new transit assets due to significant public transport patronage growth. This includes 170 double decker buses by the end of 2018, with more to come, which will provide brands increased opportunity to connect to the central Auckland demographic.
“These new formats provide our clients with a broad spectrum of compelling new creative opportunities," says QMS NZ CEO Mike Porter. "These giant moving canvasses build visibility through scale and movement and cut through by size and proximity to audiences. The new buses look fantastic and we’re confident clients and advertisers will be excited by these new formats.”
The new double decker bus sides panels will be available from QMS Media from 9July.