Youtube VideoWho's it for: Smirnoff by Leo Burnett Sydney and Curious Film
Why we like it: It was a bit of a coup for Darryl Ward to get this shoot. But, as you'd expect from a chap who won two Cannes Grand Prix awards in one year, he's done a bloody good job visualing Pharrell's creative process.
Who's it for: TSB Bank by Special Group and The Sweet Shop
Why we like it: The double act is a classic filmic device. Add in the rather surreal—and, for a bank, possibly unprecedented—alien factor and you've got what could be the interstellar version of Goldstein.
Faced with the challenge of changing retirees perception that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.