123

A preview of the 2018 Marketing issue of NZ Marketing magazine

  • Gratuitous self-promotion
  • July 10, 2018
  • StopPress Team
A preview of the 2018 Marketing issue of NZ Marketing magazine

With NZ Marketing's 2018 Media issue out in the hands of our readers, it's time to get stuck into the 2018 Marketing issue. The issue will focus on some of the tremendous complexities facing today’s marketers, providing thought-leadership, expert opinion and insights into latest trends across the industry. Take a look at some of the areas our writers will cover:

TVNZ-NZ Marketing Awards 2018

Full coverage of all 2018 winners (announced on Awards night, 13th September). A chance to celebrate marketing excellence and share the stories of creativity, energy, tenacity and results that have made a difference. A look at how our best and brightest have stretched boundaries and taken marketing forward to new places in new ways.

The TVNZ-NZ Marketing Awards, now in their 27th year, are an annual celebration of the best in the marketing, advertising and media business and a great opportunity for premium brands to target an affluent audience. A sponsorship offers brands the opportunity to activate on the night in front of over 700 people – maybe you could display a new car near the red carpet, welcome guests with a special cocktail or run a clever competition – as well as media space across ICG Media business titles NZ Marketing/StopPress, Idealog and NZ Retail/The Register, which, when combined, reach an audience of over 120,000 per month online. 

A look inside In-housing

Over the past year, our conversations with the marcomms industry have brought to light a trend of marketing teams taking what was once the work of an agency, in-house. The Warehouse Group, and Warehouse Stationery, Xero, Les Mills, Farmers and Air New Zealand have all moved down this path. So, in this issue, we take a look at what’s driving it, what it means for agency-land and where do management consultancies fit in?

  • Is there an attraction for agency talent to cross over to client side to work in-house? And if there is, where does this leave agencies? What do the recruiters say?

  • Technology rising – how do in-house marketing teams get their heads around marketing automation, programmatic, trading desks, data analysis, research and insights – what help do they need and who’s offering?

  • What about creative support – in-house ECD or creative agency?

  • Are media agencies under threat – from internal resources or AI or both?

  • Are marketers smartening up about where their $$ are going and consequently who are the middlemen(people) being cut out?

The Transformers

In smaller companies, marketers are often sent out into the world to see what their business needs to know about; to scan the landscape and see what’s coming. In larger companies, marketers are often involved in their companies’ digital transformation projects (often alongside management consultancies). According to Accenture, by 2020, the size of the digital transformation market

is predicted to reach US$369 billion, but 70 percent of programmes will have failed. So what do marketers need to know about this? Can marketers stop them from failing? And what are the management consultancies in this market actually offering? 

Hey, Big Spender

According to some estimates, CMOs are now spending more on technology than many CIOs. They’re making decisions on CRM software, marketing automation, digital ad spend and analytics software, UX enhancements, customer service programmes and potentially bringing in programmatic trading desks. The job of the marketer is increasingly complicated. So how do you know you’re making the right decision when it comes to tech? 

Innovation Showcase

With such a rapid pace of change in the media, marketing and advertising industry, it’s important those within it keep up to date with the latest innovations or risk being left behind. In this issue, we’re inviting you to tell us about your newest shiny thing. Be it a new product or service, we want to know how you are keeping your clients ahead of the game. 

Tapping into the Chinese Market

Last year New Zealand saw its largest group of net migrants arriving from China, with 9,300 arriving in the country according to Stats NZ. Similarly, by 2023, China is expected to be the largest tourist market in terms of arrivals and spend, according to the Ministry of Business, Education and Employment. It currently sits behind Australia as the largest contributor to spend. Given the scale of the market, we’ll be looking into the value of the Chinese community as an audience for brands and how brands can best engage them.

A 2013 Nielsen survey found Asia Pacific consumers to be the most influenced by advertising – how do brands get the message right? We’ll look at the values of the Chinese community, their media consumption habits and preferences, and the range of locally-produced Chinese media companies attracting their eyes. What considerations need to be given? For example, does New Zealand’s clean, green image resonate with Chinese consumers?

Expanding the scope beyond our shores, we’ll also take a look at how New Zealand brands can engage consumers in China. 

Regional Rundown

We take a look at the rapidly changing dynamics of regional New Zealand, providing some insights for brands, creatives and media looking to make a move beyond the big smoke. Our journalists will investigate regional ad spend, look at the brands (who are they and what are they spending?) and some of the agencies and media companies serving them. We’ll profile some agencies, media owners, and marketers, and ask about challenges they face, opportunities and the work/lifestyle balance. We’ll look at media consumption in each region, what media, when and how, and the best ways for media owners to target specific sectors. For instance, consumers living in Auckland tend to engage with SVOD, online video and music streaming while South Islanders are more likely to engage with linear TV and radio. So where should advertisers be spending their money? 

NZ Marketing's 'How To' Guide

We have an opportunity for one only company to promote its area of expertise in a ‘How To’ section’. This gives the sponsoring advertiser an opportunity to share advice or o er a step-by-step guide to show off its knowledge in a particular field. 

There are opportunities to place advertising or paid branded content within our editorial pages, or in some instances to sponsor entire features.
Also, options to run in the magazine only (print), or also on StopPress (digital) 
If you want to chat through content and advertising options email Vernene Medcalf: Vernene.Medcalf@icg.co.nz
  • To get a copy of NZ Marketing magazine, click here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Adshel Live enters into Tauranga market

  • Advertising
  • July 16, 2018
Adshel Live enters into Tauranga market

Adshel New Zealand has announced the expansion of its Adshel Live network to include Tauranga.

Read more

Preserving Egypt's heritage: how a New Zealander is using VR to take people on a tour through the tombs

  • Advertising
  • July 16, 2018
  • StopPress Team
Preserving Egypt's heritage: how a New Zealander is using VR to take people on a tour through the tombs

The man behind what’s been dubbed ‘the world’s most realistic VR’ is earning worldwide acclaim for his hyper-realistic VR cinematography. Now, Simon Che de Boer’s latest release, Nefertari: Journey to Eternity, takes viewers up close-and-personal in VR to an ancient civilisation that’s not experienced in many people’s lifetimes: Nefertari’s tomb in Egypt. This plays right into the passion driving Che de Boer’s work – to document heritage sites so they’re preserved digitally for years to come.

Read more

Josh Borthwick joins Stuff as commercial director

  • Advertising
  • July 16, 2018
  • StopPress Team
Josh Borthwick joins Stuff as commercial director

Stuff has announced Josh Borthwick will be joining the team as commercial director - agency and direct.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
features

The Hot List winners: content marketer

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Businesses celebrate Matariki

  • Advertising
  • July 13, 2018
  • StopPress Team
Businesses celebrate Matariki

We take a look at how New Zealand businesses are marking the Māori New Year.

Read more
voices

Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand

  • Design
  • July 13, 2018
  • Idealog
Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand

The ‘world’s first’ virtual reality drivers test is here thanks to a collaboration between Government agencies ACC and the NZ Transport Agency - and external partners Strategy Creative, Mixt Studio, and Flying Saucer - which aims to help young people become confident capable drivers. The project launched in July last year, and has since sparked a 30 percent increase in people signing up on the Drive platform, with more than 30,000 sign ups and almost half a million total users who’ve completed 52,000 online road code chapter tests between them. So, could it see the end of traditional drivers tests?

Read more
news

RNZ on the rise: latest survey shows an increased audience while government increases funding—UPDATED

Radio New Zealand has plenty to celebrate this week as the latest round of GfK radio survey results showing it reaches 682,700 New Zealanders (10+) each week, while the government is giving it $4.5 million directly as well as further budget with NZ On Air. PLUS: A look at what other local media think of RNZ+.

Ian Howard steps into managing director role of Little Giant

  • Advertising
  • July 12, 2018
  • StopPress Team
Ian Howard steps into managing director role of Little Giant

Little Giant has appointed Ian Howard to the newly created position of managing director.

Read more

Radio Hauraki advocates pies and beers for July

  • Advertising
  • July 12, 2018
  • StopPress Team
Radio Hauraki advocates pies and beers for July

Poking fun at the Dry July fundraiser campaign, Radio Hauraki is encouraging Kiwis to get behind its own initiative: ‘Beer and Pie July’.

Read more
features

The Hot List winners: film/TV production company, digital production company

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

features

The Hot List winners: drama, factual, SVOD, news and current affairs

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

PHD Group's senior leadership team has a new lineup

  • Movings/Shakings
  • July 12, 2018
  • StopPress Team
PHD Group's senior leadership team has a new lineup
Lee-Ann Morris, Nikki Grafton, Dallas Gurney, Christophe Spencer.

PHD and Spark PR & Activate have seen a suite of changes to its senior leadership team, with Nikki Grafton, Lee-Ann Morris, Christophe Spencer and Dallas Gurney all moving up.

Read more
features

The Hot List winners: TV channel, reality show and TV host

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Are we automating discrimination?

  • Voices
  • July 11, 2018
  • Katy Holden
Are we automating discrimination?

Let’s face it, humans have been known to make some highly questionable decisions. It’s no wonder ostensibly infallible artificial intelligence that promises to remove our human margin of error has been seeping into every industry by osmosis, ours being no exception. But interested parties should proceed with caution.

Read more

Movings/Shakings: 10 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 10, 2018
  • StopPress Team
Movings/Shakings: 10 July

Industry happenings at Snapdragon Media, The Commercial Communications Council and Radio New Zealand.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit