Current Idealog editor and ex-roving adland reporter Hazel Phillips has just released her new book Sell: Tall tales from the legends of New Zealand advertising. It's a triumph, a tour de force, a gripping romp, and it tells the story of how the local ad scene came to be and the characters who helped create it (keep an eye out for an extract in the July/August edition of NZ Marketing magazine). We've got a couple of copies to give away, so go back into the mists of time and post your favourite Kiwi ad in the comments section. The two commentors with the best taste will get the literary spoils.
Marketing, advertising & media intelligence
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.